{"id":4129,"date":"2025-01-06T09:04:14","date_gmt":"2025-01-06T14:04:14","guid":{"rendered":"https:\/\/radiolider.com.pe\/web\/?p=4129"},"modified":"2025-01-06T09:04:15","modified_gmt":"2025-01-06T14:04:15","slug":"indecopi-impide-a-empresa-el-registro-de-la-frase-no-mas-pobres-en-un-pais-rico-de-pedro-castillo","status":"publish","type":"post","link":"https:\/\/radiolider.com.pe\/web\/2025\/01\/06\/indecopi-impide-a-empresa-el-registro-de-la-frase-no-mas-pobres-en-un-pais-rico-de-pedro-castillo\/","title":{"rendered":"Indecopi impide a empresa el registro de la frase \u2018no m\u00e1s pobres en un pa\u00eds rico\u2019 de Pedro Castillo"},"content":{"rendered":"\n<p><strong><em>Foto: Infobae<\/em><\/strong><\/p>\n\n\n\n<p>La expresi\u00f3n <strong>\u201cno m\u00e1s pobres en un pa\u00eds rico\u201d <\/strong>se asocia estrechamente con <strong>Pedro Castillo <\/strong>porque fue el lema central de su campa\u00f1a presidencial en 2021. Esta consigna reflejaba su compromiso de reducir la pobreza y la desigualdad en Per\u00fa, un pa\u00eds con abundantes recursos naturales, pero con significativas brechas socioecon\u00f3micas. Castillo utiliz\u00f3 esta frase en m\u00faltiples discursos y eventos, consolid\u00e1ndola como un s\u00edmbolo de su propuesta pol\u00edtica orientada a favorecer a las clases m\u00e1s desfavorecidas.<\/p>\n\n\n\n<p>La empresa cinematogr\u00e1fica Amazon Films intent\u00f3 inscribir como marca la frase \u201cPer\u00fa Bonito no m\u00e1s pobres, en un pa\u00eds rico\u201d para usarla en la venta de sus revistas, pero no lo consigui\u00f3. El Indecopi concluy\u00f3 que dicha expresi\u00f3n ten\u00eda una asociaci\u00f3n directa con el exmandatario Pedro Castillo. Es importante mencionar que esta compa\u00f1\u00eda no est\u00e1 relacionada a la de Jeff Bezos.<\/p>\n\n\n\n<p><strong>\u00bfPor qu\u00e9 Indecopi neg\u00f3 la inscripci\u00f3n de \u201cno m\u00e1s pobres en un pa\u00eds rico\u201d?<\/strong><\/p>\n\n\n\n<p>El Indecopi se\u00f1al\u00f3 que <strong>Amazon Films<\/strong> intent\u00f3 apropiarse de una expresi\u00f3n con \u201crelevancia social significativa\u201d. Adem\u00e1s, destac\u00f3 que la frase \u201cNo m\u00e1s pobres en un pa\u00eds rico\u201d tuvo un papel clave durante la campa\u00f1a presidencial de Pedro Castillo en las elecciones de 2021.<\/p>\n\n\n\n<p>Seg\u00fan el organismo, dicha expresi\u00f3n est\u00e1 claramente vinculada al exmandatario y su uso podr\u00eda llevar al p\u00fablico a asociarla con su gobierno. Permitir el registro de esta marca por parte de Amazon Films podr\u00eda generar confusi\u00f3n entre los consumidores, quienes podr\u00edan interpretar que las revistas estaban relacionadas con la administraci\u00f3n de Castillo.<\/p>\n\n\n\n<p>El Indecopi tambi\u00e9n concluy\u00f3 que la productora actu\u00f3 de manera desleal, ya que buscaba aprovecharse econ\u00f3micamente de una expresi\u00f3n que ya hab\u00eda calado profundamente en la sociedad peruana. En consecuencia, el organismo rechaz\u00f3 la solicitud de registro de marca de Amazon Films, impidiendo que utilizara la frase que el exmandatario populariz\u00f3 durante su campa\u00f1a electoral.<\/p>\n\n\n\n<p>Con informaci\u00f3n de Infobae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La expresi\u00f3n \u201cno m\u00e1s pobres en un pa\u00eds rico\u201d se asocia estrechamente con Pedro Castillo porque fue el lema central de su campa\u00f1a presidencial en 2021<\/p>\n","protected":false},"author":1,"featured_media":4130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[8],"tags":[121],"class_list":["post-4129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales","tag-pedro-castillo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indecopi impide a empresa el registro de la frase \u2018no m\u00e1s pobres en un pa\u00eds rico\u2019 de Pedro Castillo - 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